IN THE FAMILY
Keep It in the Family is a British game show produced by Simon Cowell that began airing on ITV from 26 October 2014, hosted by Bradley Walsh. Walsh described the show as “the most fun [he has] ever had on TV
Two families of four participate in a series of hilarious mini-games for the chance to win prizes, including a family holiday, a brand new car and an entertainment package worth £10,000. The celebrities in the drop zone must give hints to what their prize could be, leaving the families to decide to swap, drop or keep them in the family.